UPSIDEDOWN was born on July 29th, 1997, with one idea in mind: to turn the industry upside down with new concepts and designs. Our first skate, the Damocles, already allowed high customisation possibilities, with interchangeable cuffs, buckles, soulplates and frames. Today USD Skates’ commitment to Aggressive Skating is stronger than ever. Our relentless dedication towards innovation makes us able to offer the lightest and fastest skates, for the highest performance and greatest experience. Our commitment to innovation and improvement has always been supported by our world class team of riders, who’s invaluable contributions have allowed USD to become the industry leader, being widely revered as the Nº1 inline skating brand in the world.